Yamaha

About Yamaha Corporation

Since 1887, when it began producing reed organs, the Yamaha Corporation in Japan (then Nippon Gakki Co., Ltd.) has grown to become the world’s largest manufacturer of a full line of musical instruments, and a leading producer of audio/visual products, semiconductors and other computer related products, sporting goods, home appliances and furniture, specialty metals, machine tools, and industrial robots.

Yamaha owns numerous subsidiaries and affiliates in overseas markets in addition to a number of related companies in Japan.

Additionally, Yamaha owns and runs its unique resort facilities throughout Japan so as to enhance our customers’ leisure and cultural activities. Also, Yamaha provides a place for studying music, sets opportunities for presenting one’s own compositions, and creates an environment for the enjoyment of a variety of musical endeavors.

Since Yamaha Music Foundation was established in 1966, it has generated a wide range of music activities throughout global society, including Yamaha music schools, and the Junior Original Concert. Strong commitment to promote and support music education and popularization is one of the most significant elements to distinguish Yamaha from its competitors.

Yamaha has endeavored to produce products and services that satisfy the diverse needs and desires of people worldwide. Its products and services are recognized the world over for superior quality in acoustics, design, technology, craftsmanship, and customer oriented services. These products and services under the brand name of Yamaha are highly regarded by a large number of professionals, institutions, business people within the related industries, and consumers.

Our corporate philosophies are embedded in our customer oriented management and operations; providing excellence in our products and services; continuous efforts to expand our existing market and create new markets; enhancement of research and development on a long range perspective; commitment to care for end users through providing even better service after sale; pursuit of further globalization of Yamaha’s business; fostering positive growth through diversification.

Yamaha’s very basic corporate objective is reflected in everything that it does, which is to contribute to the enrichment of the quality of lives for people around the world.

About Yamaha Corporation of America

Established in 1960, the Yamaha Corporation of America (YCA), then Yamaha International Corporation, offers a full line of musical instruments and audio/visual products to the U.S. market. YCA is a wholly-owned subsidiary of Yamaha Corporation, Japan, and is the largest of all global subsidiary companies.

Yamaha Commercial Audio Systems (YCAS) was established in 2006 as a wholly-owned subsidiary of YCA. YCAS offers a growing line of commercial audio products for the US and Canadian markets, and distributes Nexo speaker products into the US and Canada.

Yamaha Electronics Corporation (YEC) is also a wholly-owned subsidiary of YCA, and offers a comprehensive line of audio and video products to the US home entertainment market.

Within YCA’s Music Marketing Group (MMG) there are several sales and marketing divisions, i.e., piano and keyboard products, band and orchestral instruments, live sound and music production products, guitars, drums and consumer products. In addition to these product divisions, YCA has other corporate administrative divisions including Finance, Information Technology, Operations, Human Resources, Customer Financial Services, Advertising & Creative Services, and Administration. YCA also manages its substantial artist relations from three US-based facilities: Yamaha Artist Services, Inc. (YASI) in New York City, Yamaha Corporate Artist Affairs (YCAA) in Franklin, TN, and Yamaha Artist Services Hollywood (YASH) in North Hollywood, CA.

Ibanez, Yamaha, Pearl and Audio Technica Reviews

This month, Musician’s Superstore takes a look at
four cool products which we think you’ll enjoy hearing about:

Ibanez AF125 HollowBody Electric
Pearl 2008 Forum Drum Kit
Yamaha PockeTrac 2G Handheld Digital Recorder
Audio-Technica AT2020 USB Microphone

Yamaha EMX212S Powered Mixer

12 Inputs
All three mixers in this series offer a total of 12 input channels – four for monaural microphone (incl. Phantom Power) or line input, plus four pairs that can function either as monaural microphone inputs or stereo line inputs – providing you with a versatile mix of input capabilities for a wide range of applications. If you need only microphone inputs you can use up to eight mic channels. Or if, for example, you want to play recorded background music during breaks (that’s one stereo channel), and you have a keyboard player with a stereo-output keyboard (that’s one more stereo channel), you still have six mic/line inputs. If you use all four stereo pairs to handle stereo line sources you have four channels available for mono mic or line input. This is a very versatile system that can adapt to your needs.

High Power For Main and Monitor Speakers
These powered mixers certainly don’t skimp on power. From the EMX212S with 200 watts per channel to the EMX512SC with a solid 500 watts per channel, there’s a power configuration to suit any application and venue. All models also feature a power mode switch that lets you use the two power channels as a stereo amplifier, or you can use one of the channels for the main speaker(s) and the other to drive monitors with a separate monitor mix set up via the channel MONITOR controls.

SPX Digital Effects
The EMX212S, EMX312SC, and EMX512SC all feature a selection of 16 top-quality Yamaha SPX effects – including reverb, echo, chorus, flanger, phaser, and even distortion – that can add the final touch to your live presentation. Yamaha SPX digital effects are widely recognized as being some of the finest available, and the effects provided in the EMX mixers live up to that reputation.

Built-in Graphic EQ
Graphic equalizers are provided for both the main and monitor channels, so you can effectively control feedback or tailor the sound to the match the room and program material.

Stand-by Mode
When you’re done with a set, simply engage the stand-by mode to mute all mono channels while leaving the 2-track inputs active for background music playback while you’re taking your break.

Yamaha Speaker Processing
Yamaha Club-series speakers are fine performers in their own right, but with Yamaha Speaker Processing you get extra-smooth highs and enhanced low-frequency output.

Durable, Lightweight Design
The EMX powered mixers offer the ideal combination of outstanding sound performance and easy handling. They’re lightweight — only 8 kilograms (17.6 lbs.) — and feature conveniently located handles for maximum carrying comfort. They’re also built tough to withstand the rigors of use on the road.